List of products by brand Merida

Merida Industry Co., Ltd is a Taiwan-based company with R&D headquarters in Germany that designs, manufactures and markets bicycles globally in over 77 countries. Founded in 1972 by Ike Tseng (1932–2012), the company designs and manufactures over 2 million bicycles a year at its factories in Taiwan, China and Germany.

After making bicycles as an original equipment manufacturer for numerous other brands, the company established its own brand, Merida, in 1988.

The name Merida derives roughly from the translation of its three syllables měi-lì-dá, which mirror the company's goal to manufacture bikes that enable the customer to reach their destination.

The original Merida factory was organized after the Raleigh Nottingham factory as the company began by making Raleigh bikes for the North American market.

In 2001, Merida bought 49% of Specialized for a reported US$30 million, with its CEO and founder Mike Sinyard remaining the majority owner. In the past, Merida manufactured bicycles for companies including Mongoose.

In 2013 Merida became co-sponsors of the Pro-Tour Lampre-Merida road racing team and changed to Bahrain–Merida Pro Cycling Team in 2017, which is called Team Bahrain Victorious since 2021.